{"id":66,"date":"2014-06-23T08:37:57","date_gmt":"2014-06-22T23:37:57","guid":{"rendered":"http:\/\/alaki.co.jp\/blog\/?p=66"},"modified":"2014-07-15T17:26:42","modified_gmt":"2014-07-15T08:26:42","slug":"%ef%bd%82tob%e4%bc%81%e6%a5%ad%e6%a7%98%e3%82%b5%e3%82%a4%e3%83%88%e3%81%ae%e5%bf%85%e9%a0%88%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84%ef%bc%92%ef%bc%91%e3%80%80%ef%bd%90%ef%bd%81%ef%bd%92","status":"publish","type":"post","link":"http:\/\/test.alaki.co.jp\/blog\/?p=66","title":{"rendered":"\uff22toB\u4f01\u696d\u69d8\u30b5\u30a4\u30c8\u306e\u5fc5\u9808\u30b3\u30f3\u30c6\u30f3\u30c4\uff12\uff11\u3000\uff30\uff21\uff32\uff34\u2160\uff08\u2460\uff5e\u2466\uff09"},"content":{"rendered":"

\u300c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u6d3b\u7528\u3057\u3066\u3001\u55b6\u696d\u3092\u5f37\u5316\u3057\u305f\u3044\uff01\u300d\u3001\u300c\u30cb\u30fc\u30ba\u306e\u9ad8\u3044\u304a\u5ba2\u69d8\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u3092<\/p>\n

\u7372\u5f97\u3057\u305f\u3044\uff01\u300d\u3068\u3044\u3063\u305f\u3054\u8981\u671b\u3092\u304a\u4f3a\u3044\u3059\u308b\u3053\u3068\u304c\u591a\u3005\u3042\u308a\u307e\u3059\u3002<\/p>\n

<\/p>\n

\u7279\u306b\u3001\u6628\u4eca\u306fBtoB\u4f01\u696d\u69d8\u3044\u308f\u3086\u308b\u3001\u4f01\u696d\u9593\u53d6\u5f15\u3092\u3057\u3066\u3044\u308b\u4f01\u696d\u69d8\u304b\u3089\u306e\u3001\u3053\u306e\u3088\u3046\u306a\u3054\u8981\u671b\u304c\u5897\u3048\u3066\u304d\u3066\u3044\u307e\u3059\u3002
\n\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u305d\u306e\u3088\u3046\u306aBtoB\u4f01\u696d\u69d8\u306f\u3001\u300c\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306b\u4f55\u3092\u63b2\u8f09\u3057\u3066\u826f\u3044\u304b\uff1f\u304c\u5206\u304b\u306a\u3044\u2026\u3002\u300d\u3068\u304a\u56f0\u308a\u306e\u65b9\u304c\u6b86\u3069\u3067\u3059\u3002
\n\u300c\u30a6\u30c1\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u5236\u4f5c\u4f1a\u793e\u306b\u983c\u3093\u3067\u3082\u3001\u4f55\u3092\u6253\u3061\u51fa\u3057\u307e\u3057\u3087\u3046\u304b\uff1f\u3068\u9006\u306b\u8cea\u554f\u3055\u308c\u3066\u8a71\u304c\u9032\u307e\u306a\u3044\u2026\u3002\u300d\u3068\u3044\u3046<\/p>\n

\u60a9\u307f\u3092\u304a\u6301\u3061\u306e\u4f01\u696d\u69d8\u3082\u591a\u304f\u3044\u3089\u3063\u3057\u3083\u3044\u307e\u3059\u3002
\n\u305d\u3053\u3067\uff30\uff21\uff32\uff34\u2160\u304b\u3089\uff13\u56de\u306b\u6e21\u3063\u3066\u3001\u300c\u5fc5\u52dd\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3068\u3057\u3066\u3001\uff22\uff54\uff4f\uff22\u4f01\u696d\u69d8\u304c\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u304b\u3089\u3001\u30cb\u30fc\u30ba\u306e\u9ad8\u3044\u898b\u5ba2\u69d8<\/p>\n

\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63b2\u8f09\u3059\u308c\u3070\u3001\u898b\u8fbc\u307f\u5ba2\u69d8\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306b\u898b\u3048\u308b\u304b\uff1f\u300d\u3001<\/p>\n

\u300c\u3069\u306e\u3088\u3046\u306a\u898b\u305b\u65b9\u3092\u3059\u308c\u3070\u826f\u3044\u304b\uff1f\u300d\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3044\u305f\u3057\u307e\u3059\u3002\uff30\uff21\uff32\uff34\u2160\u3067\u306f\u3001\u2460\u304b\u3089\u2466\u307e\u3067\u3092\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n

\u4ee5\u4e0b\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3042\u306a\u305f\u306e\u4f1a\u793e\u306b\u7f6e\u304d\u63db\u3048\u3066\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u6539\u5584\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u3053\u3068\u3092\u9858\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

<\/p>\n

 <\/p>\n

\u2460\u9078\u3070\u308c\u308b\u7406\u7531 (USP)<\/h2>\n

\u305f\u304f\u3055\u3093\u306e\u7af6\u5408\u4ed6\u793e\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u4e2d\u304b\u3089\u3001\u898b\u8fbc\u307f\u5ba2\u69d8\u306b\u9078\u3093\u3067\u3044\u305f\u3060\u304f\u305f\u3081\u306b\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306b\u306f\u306a\u3044\u3001\u8cb4\u793e\u69d8\u72ec\u81ea<\/p>\n

\u306e\u9b45\u529b(=USP)\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u300cUSP\u3092\u63b2\u8f09\u3059\u308b\u300d\u3068\u306f\u3001\u3042\u308a\u3075\u308c\u305f\u5185\u5bb9\u3067\u306f\u3054\u3056\u3044\u307e\u3059\u304c\u3001\u6700\u3082\u57fa\u672c\u7684\u3067<\/p>\n

\u91cd\u8981\u306a\u5185\u5bb9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\uff08\u3053\u306e\u300cUSP\u306e\u3042\u3076\u308a\u51fa\u3057\u65b9\u300d\u306f\u3001\u696d\u7a2e\u696d\u754c\u306b\u3088\u3063\u3066\u3001\u5343\u5dee\u4e07\u5225\u3067\u3059\u3002\u81ea\u793e\u306e\u300cUSP\u306e\u3042\u3076\u308a\u51fa\u3057\u65b9\u300d\u306f\u3001\u3053\u3053\u3067\u306f\u66f8\u304d\u304d\u308c<\/p>\n

\u307e\u305b\u3093\u306e\u3067\u3001\u5f8c\u65e5\u3001\u6539\u3081\u3066\u5f53\u30d6\u30ed\u30b0\u3067\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002\uff09<\/p>\n

 <\/p>\n

\u2461\u7af6\u5408\u88fd\u54c1\u30fb\u7af6\u5408\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u6bd4\u8f03\u691c\u8a0e\u9805\u76ee<\/h2>\n

\u898b\u8fbc\u307f\u5ba2\u69d8\u304c\u554f\u5408\u308f\u305b\u3092\u3059\u308b\u304b\u5426\u304b\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u3059\u308b\u969b\u306f\u3001\u300c\u6bd4\u8f03\u691c\u8a0e\u300d\u3092\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u306f\u3001\u305f\u304f\u3055\u3093\u306e\u60c5\u5831\u304c\u3042\u308b\u305f\u3081\u3001\u898b\u8fbc\u307f\u5ba2\u69d8\u306f\u52dd\u624b\u306b\u6bd4\u8f03\u691c\u8a0e\u3092\u3055\u308c\u307e\u3059\u304c\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u5185\u306b\u304a\u3044\u3066\u3001<\/p>\n

\u6bd4\u8f03\u691c\u8a0e\u306e\u7d20\u6750\uff08\u60c5\u5831\uff09\u3092\u63d0\u793a\u3057\u3066\u3042\u3052\u308b\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u5ba2\u69d8\u304c\u6bd4\u8f03\u691c\u8a0e\u3057\u3084\u3059\u304f\u306a\u308a\u3001 \u8cb4\u793e\u306e\u7279\u5fb4\u3092\u3057\u3063\u304b\u308a\u3068\u7406\u89e3<\/p>\n

\u3057\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u308c\u306b\u3088\u308a\u4e0d\u8981\u306a\u4ed6\u8005\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u51fa\u3092\u9632\u3050\u52b9\u679c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u2462\u958b\u767a\u30b9\u30c8\u30fc\u30ea\u30fc(\u60f3\u3044)<\/h2>\n

\u5358\u306b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u826f\u3055\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3060\u3051\u3067\u306f\u898b\u8fbc\u307f\u5ba2\u69d8\u306f\u3001\u300c\u30b9\u30da\u30c3\u30af\u30fb\u4ed5\u69d8\u30fb\u6599\u91d1\u300d\u306a\u3069\u3092\u6bd4\u8f03\u3057\u3066\u3057\u307e\u3044\u3001<\/p>\n

\u554f\u5408\u308f\u305b\u5f8c\u306e\u55b6\u696d\u3082\u3084\u308a\u306b\u304f\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n

\u300c\u306a\u305c\u305d\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306f\u751f\u307e\u308c\u305f\u306e\u304b\uff1f\u300d\u3001\u300c\u306a\u305c\u305d\u306e\u88fd\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u306a\u3069\u306e\u201c\u30b9\u30c8\u30fc\u30ea\u30fc\u201d\u3092\u63b2\u8f09\u3059\u308b<\/p>\n

\u3053\u3068\u3067\u3001\u8cb4\u793e\u3078\u306e\u300cWHY\u300d\u306b\u5fdc\u3048\u3001\u300c\u60f3\u3044\u300d\u3092\u4f1d\u3048\u3001\u300c\u5171\u611f\u300d\u3092\u5f97\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u306b\u3088\u308a\u3001\u300c\u30b9\u30da\u30c3\u30af\u30fb\u4ed5\u69d8\u30fb\u6599\u91d1\u300d\u4ee5\u5916\u306e\u90e8\u5206\u3067\u8cb4\u793e\u306e\u9b45\u529b\u3092\u304a\u5ba2\u69d8\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u89aa\u8fd1\u611f\u3084\u5b89\u5fc3\u611f\u3001\u4fe1\u983c<\/p>\n

\u95a2\u4fc2\u306e\u69cb\u7bc9\u306b\u307e\u3067\u767a\u5c55\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u2463\u5177\u4f53\u7684\u306a\u6d3b\u7528\u30b7\u30fc\u30f3<\/h2>\n

\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3067\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u69d8\u304c\u3001\u8cb4\u793e\u306b\u4ed5\u4e8b\u3092\u4f9d\u983c\u3057\u305f\u6642\u306e\u300c\u72b6\u6cc1\u300d\u3092\u30a4\u30e1\u30fc\u30b8\u3055\u305b\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n

\u305d\u3053\u3067\u3001\u30b7\u30fc\u30f3\u5225\u3084\u60a9\u307f\u5225\u306b\u5177\u4f53\u7684\u306a\u6d3b\u7528\u30b7\u30fc\u30f3\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u30a6\u30c1\u306e\u5834\u5408\u3082\u3001\u5f53\u3066\u306f\u307e\u308a\u305d\u3046\uff01\u300d\u3001\u300c\u30a6\u30c1\u3068\u540c\u3058<\/p>\n

\u72b6\u6cc1\u3060\u300d\u3068\u30a4\u30e1\u30fc\u30b8\u3057\u6613\u3044\u72b6\u6cc1\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u554f\u5408\u308f\u305b\u306e\u300c\u969c\u58c1\u300d\u3092\u4e0b\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u2464\u52d5\u753b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/h2>\n

\u65e5\u672c\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306b\u6b21\u3050\u30c6\u30ec\u30d3\u6587\u5316\u306e\u56fd\u3002\u7269\u4e8b\u3092\u4f1d\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u300c\u30c6\u30ad\u30b9\u30c8\u300d\u3088\u308a\u300c\u753b\u50cf(\u5199\u771f\u30fb\u30a4\u30e9\u30b9\u30c8)\u300d\u3001\u300c\u753b\u50cf\u300d\u3088\u308a<\/p>\n

\u300c\u52d5\u753b\u300d\u304c\u6709\u52b9\u7684\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002 \u8cb4\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306f\u3082\u3068\u3088\u308a\u3001\u30b9\u30bf\u30c3\u30d5\u69d8\u3084\u793e\u5185\u8a2d\u5099\u3001\u74b0\u5883\u3092\u7d39\u4ecb\u3059\u308b\u969b\u306b\u3082\u3001<\/p>\n

\u52d5\u753b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u6700\u9069\u306a\u624b\u6cd5\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u64ae\u5f71\u3057\u305f\u52d5\u753b\u306f\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3084YouTube\u306b\u63b2\u8f09\u3059\u308b\u306e\u307f\u306a\u3089\u305a\u3001\u304a\u5ba2\u69d8\u3078\u306e\u8a2a\u554f\u55b6\u696d\u6642\u3084\u5c55\u793a\u4f1a\u306a\u3069\u3067\u3082<\/p>\n

\u6d3b\u7528\u3059\u308b\u306a\u3069\u3001\u8272\u3005\u306a\u5834\u9762\u3067\u4f7f\u3046\u4e8b\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30af\u30c1\u4e0b\u624b\u306a\u55b6\u696d\u793e\u54e1\u304c\u3001\u304a\u5ba2\u69d8\u306b\u4f1a\u793e\u8aac\u660e\u3092\u8a71\u3059\u3088\u308a\u3082\u3001\uff11\u672c\u306e\u52d5\u753b\u3092\u304a\u898b\u305b\u3057\u305f\u65b9\u304c\u3001\u304a\u5ba2\u69d8\u306e\u8208\u5473\u3092\u5f15\u304f\u3068\u3044\u3046\u3053\u3068\u306f\u3001<\/p>\n

\u983b\u7e41\u306b\u826f\u304f\u805e\u304f\u8a71\u3067\u3059\u3002<\/p>\n

\uff08\u4e00\u6614\u524d\u307e\u3067\u306f\u3001\u9ad8\u984d\u306a\u30b3\u30b9\u30c8\u304c\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u305f\u30d7\u30ed\u306b\u3088\u308b\u52d5\u753b\u64ae\u5f71\u30fb\u7de8\u96c6\u3082\u3001\u6700\u8fd1\u3067\u306f\u3001\u683c\u6bb5\u306b\u5024\u6bb5\u304c\u4e0b\u304c\u3063\u3066\u304d<\/p>\n

\u3066\u3044\u307e\u3059\u3002\u4e00\u5ea6\u3001\u30d7\u30ed\u306b\u52d5\u753b\u64ae\u5f71\u3092\u4f9d\u983c\u3057\u3066\u307f\u3066\u306f\u5982\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f\uff09<\/p>\n

 <\/p>\n

\u2465\u9854\u3092\u51fa\u3059(\u793e\u54e1\u7d39\u4ecb)<\/h2>\n

\u30e6\u30fc\u30b6\u30fc\u69d8\u306f\u3001\u6700\u7d42\u7684\u306b\u306f\u300c\u30e2\u30ce\u300d\u3084\u300c\u30b5\u30fc\u30d3\u30b9\u300d\u3068\u4ed5\u4e8b\u3092\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u4eba\uff1d\u793e\u54e1\u300d\u3068\u4ed5\u4e8b\u3092\u3057\u307e\u3059\u3002<\/p>\n

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 <\/p>\n

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